I find this hydrating serum very powerful. It is absorbed really quickly by my skin, leaving it plump and dewy. I use it every morning and I feel it is as if it ironed out all the lines accumulated overnight. I am 57 and I feel it is my secret helper. I love the botanical smell, like walking through a meadow in the morning. I buy the largest bottle, and the value for money is incredible as it lasts for months and months. I will never go without it.